Behind the scenes and how it all started?

It’s me, Shabeena. When I was little, I had a passion for our traditional fashion and especially for jewellery. Sometimes things happen that you might not expect and that’s what happened.  Without any plans and ideas I started in 2018 my business and now I am here. I grew my passion into a sucessful business. I opened my showroom in 2021 and expanded my collection into bridal collection.

What does Swaroop mean?

When I was looking for a name for my business my best friend asked me: “Who is your favorite God?” I told her: “That is my Ganesha”. Then I checked the whole list with all names of Ganesha and finally found the perfect name “Swaroop”. The meaning of Swaroop is “Lover of Beauty”.

What can I buy from Swaroop jewellery?

When you visit swaroop.com, you can choose from traditional necklace sets, choker sets, antique necklace sets, Kundan sets, Kemp sets etc. and even bridal jewellery. For example to choose a bridal set online today can be a hassle – however with Swaroop Jewellery you can choose the unique bridal set. Unique means self-combined bridal sets.

Buy a bridal set for your wedding

For brides, we have something even more special in form of special bridal jewellery by Swaroop Jewellery. If you are looking for a bridal wedding jewellery set, we have several options to choose from.

Why should I buy from Swaroop Jewellery?

Every type of jewellery has been chosen with a lot of passion. At Swaroop Jewellery, what you buy is always worth it specifically because the jewellery is crafted with most love and care. The quality is very important to me therefore will every pieces checked before shipment.

Can I customize my jewellery?

Yes! If you want to customize your jewellery, don’t hesitate and reach out to us at  info.swaroopjewellery@gmail.com